You can buy a Christmas card for your mom anywhere. But what about your neighbor? What about your racist Facebook friend? Sarah Peng and I wanted to create some holiday cards to fit every single person in your life. You can see them all on the Tumblr page Specifically Specific.
Within a week of our first post, we were featured on Tumblr's "trending blogs" page. We had more than 5,000 followers, our 27 cards had an average of 40 notes, and our most popular card was liked or reblogged more than 100 times.
Design: Sarah Peng
Copy: Kelly Fine