Bai Product Labels

There is nothing cooler than seeing something you wrote in a store. Except for getting compliments after someone sees something you wrote in a store, of course. While some older flavors had existing copy that I simply edited or supplemented, I was able to craft all the copy from scratch for new flavor innovations. Below is all the copy I supplied for the Bai product labels. They're in text form, because that's where I excel. 

Rio Raspberry Tea

THIS FLAVOR IS A BERRIED TREASURE. BUT WE'RE SWEET, SO WE'RE SHARING IT.

There is a secret map on the back of this label. It leads you on a grand adventure with danger at every turn, and a big X marks where we’ve hidden our Rio Raspberry flavor. With 5 calories and 1 gram of sugar per serving, this real brewed tea is definitely worth the hunt.

Oh. We just found out we can’t print on the back of the labels. Go ahead and twist the top off. 

Paraguay Passionfruit Tea

SWEET, EXOTIC FLAVOR THAT REMINDS YOU OF THAT ONE SUMMER. YOU KNOW WHICH ONE.

Paraguay Passionfruit is the kind of flavor that sweeps you off your feet. Your taste buds lust after this real brewed tea. And with 5 calories and 1 gram of sugar per serving, you’re definitely ready to fall in love. 

Go ahead, light the fire. Bai has no artificial sweeteners and no problem keeping the flavor flame alive. Just remember to practice safe sipping!

Nariño Peach Tea

EXOTIC FRUIT FLAVOR FIT FOR A PRINCESS.  OR A PRINCE. PEACHES DON’T DISCRIMINATE.

 If life were a video game, this Peach flavor would keep getting kidnapped by a big spiky turtle. You’d be a plumber, and your brother would be too, and you’d have a hard time saving the bottle. Like, really hard.

Luckily, life isn’t a video game. This flavor is safe and sound. But with 5 calories and 1 gram of sugar, you’re still a big winner.

Tanzania Lemonade Tea

FAN-FAVORED FLAVOR THAT TASTES LIKE THE QUARTERBACK JUST KISSED THE PROM QUEEN

The most popular flavors in school are holding hands in the hallway and locking lips in the library. They belong together.

This couple is downright algebraic. Average 1/2 iced tea and 1/2 lemonade. Add antioxidants and subtract free radicals. Multiply by 5 calories and 1 gram of sugar, and it equals one tasty flavor. And you thought you’d never use math again. 

Limu Strawberry Lemon

FLAVOR THAT’S FANCY. LIKE A LEMONADE STAND IN THE HAMPTONS.

Anyone with a cute face and a bag of lemons can open a lemonade stand. We have both, plus we added strawberries. And those turned our lemonade stand into a lemonade empire, with your taste buds as CEO. With 1 gram of sugar and only 5 calories, the Limu Strawberry Lemon business is booming. Sweet, huh?

Maui Coconut Raspberry

DO YOU FEEL THAT? IT'S YOUR TASTE BUDS HULA DANCING. AND THEY'RE GOOD AT IT.

This raspberry coconut fusion is a luau in your mouth. We thought about putting this bottle in a grass skirt, but flavor this fresh doesn’t need a costume.

In fact, we like flavors completely au naturel. This combo is sweet by nature, with just 5 calories and 1 gram of sugar. The bottle is naked, but you should still wear a big straw hat while you drink it. 

Andes Coconut Lime

IF YOU HOLD THIS BOTTLE TO YOUR EAR, YOU CAN HEAR THE WAVES OF FLAVOR.

We put the lime in the coconut. We couldn’t resist! This flavor combination is as exciting as it is exotic. It’ll blow your mind all the way to a beachside bonfire bash and soak your taste buds in sweet sunshine. Every limey, coconutty sip will rock your sandals off.

See, we had to mix these flavors up. But with 5 calories and 1 gram of sugar, we don’t regret it. 

Puna Coconut Lime

FLAVOR SO COOL, IT CAN TOTALLY PULL OF A SHARK TOOTH NECKLACE.

We knew this coconut pineapple fusion would be cool. But we didn’t know it would be this cool.

We didn’t know it would be the flavor version of yelling COWABUNGA from the crest of a huge wave. We didn’t expect it to leave all the beach babes begging for a taste. We didn’t plan for such rad flavor, but with 5 calories and 1 gram of sugar, we’re not surprised. 

Congo Apple Pear

TELL YOUR TASTE BUDS TO GROW A PEAR.  AND SOME APPLES. THEY’LL THANK YOU. 

Congo Apple Pear appeared to us in an exotic dream. Most of the details are too juicy to print on this bottle, but let’s just say we woke up VERY thirsty.

With 5 calories, 1 gram of sugar and no artificial sweeteners, this flavor really is a dream come true. Just ask your taste buds— they appear to be blushing. 

Kula Watermelon

FLAVOR SO JUICY, YOU COULD PROBABLY SELL IT TO A TABLOID.

The rumors are true. Watermelon is here, and it’s making a splash. It’s the sweet summer blockbuster your taste buds can’t stop talking about. They’re gushing, really. And with 5 calories and 1 gram of sugar, we don’t blame them.

Your tongue is like a red carpet, and the paparazzi are everywhere. Good thing this juicy flavor looks as good on camera as it tastes.

Indonesia Apple Pear Bubbles

ONCE UPON A TIME, AN APPLE WAS BITTEN BY A PEARWOLF.

We’re not afraid of mythical beasts. Ghouls? Nah. Goblins? Meh. We only fear one thing: running out of this flavor. 5 calories, 1g of sugar and no artificial sweeteners sounds like a fairy tale, but it’s real. And scary good.

Waikiki Coconut Bubbles

THIS FRESH FLAVOR IS THE BEST THING TO HAPPEN TO COCONUTS SINCE THE COCONUT BRA

We like our coconuts curvy. And bubbly. And with antioxidants, 5 calories and 1g of sugar. In fact, we’re getting excited just thinking about it.

Gimbi Pink Grapefruit Bubbles

IF YOUR TASTE BUDS HAD FACES, YOUR MOUTH WOULD BE FILLED WITH 10,000 LITTLE SMILES.

Pink is a happy color. When was the last time you heard someone say they were “tickled mauve?” Exactly. Plus, these flavorful bubbles only have 5 calories and 1g of sugar. Now there’s something to grin about. 

Sulawesi Limón Bubbles

FRESH FLAVOR THAT HAS OTHER LEMONS FEELING PRETTY SOUR. BUT THEY'RE JUST JEALOUS.

If we had to describe Sulawesi Limón in one word, we’d say delicious, exciting and cool. We know that’s three words, but with a flavor this fantastic, it’s impossible to choose just one. We tried.