Billboards

When I was a kid, I dreamed of making it big in NYC or Hollywood. I didn't mean it literally, but it's still pretty sweet to see your words in Times Square. 

Here are all the lines for Bai's OOH campaign in NYC, LA and Chicago that I don't have photos of, because a good photo is hard to come by:

FLAVOR SO EXTREME, IT CALLS PARKOUR "WALKING."

FLAVORGASMIC

MANIFEST ZESTINY (LA) (I'm a nerd)

NOW SEEKING AN AUDITION WITH YOUR TASTE BUDS (LA)

FIFTH AVE FLAVOR. THRIFT STORE CALORIES. (NYC)

DISHING OUT DEEP FLAVOR (Chicago)

Truck Wraps

My first project at Bai included some really big vehicles.

Copy: Kelly Fine

Design: James Cho

Creative Direction: Chad Portas