Webster Private Bank Brand Guide

At SapientNitro, I worked with ACD Kait Strovink, CD Pete Tschudy and Sr. Designer Sarah Peng to create this brand guideline for Webster Private Banking. Webster's tagline is already "living up to you," so we worked to ensure that the premium private banking sector had the same honest, friendly communication, just a little bit fancier. Like your neighbors in the mansion next door, if they had a lot of financial savvy.