Oftentimes in this career, you say something crazy and your team looks at you like you’re crazy and the client looks at you like you’re crazy and then you move on, albeit sadly. This time, all of those things happened but at the end of it all, somehow I convinced everyone to literally blow up a bunch of 1990s TVs sets. Here’s why:
Choosing a new credit card or personal loan can feel overwhelming. There are so many options. This campaign focused on how Credit Karma “cuts through the noise.” We had the budget for one tabletop shoot with no talent, but with the help of the Voorhes, we made something explosive.
Oh yeah, and we had a giant wrecking ball. Basically, there was no resetting these.
CD: Michael Enriquez
ACD: Kelly Fine, Jerry Bowles