Our first campaign for Great Wolf Lodge, an indoor water park chain, was based on the insight that more and more, busy, distracted Millennial parents are looking to their kids for help vacation planning. They’re the experts, after all.
We teamed up with kidfluencer Ava Ryan for this social video, Tiny Travel Agency.
In pre-roll, Kid Experts call their parent's bosses, excusing them from work.
For Winter 2018, we wanted to break through the holiday clutter. Our pre-roll played on the skippable media buy, encouraging parents to skip the chaos and book an easy, fun trip to Great Wolf Lodge instead.
Sr. Art Director: Kelsey Liggett