The United States Postal Service needed a creative way to showcase how technology can bridge the gap between direct mail and digital campaigns. So we created a book of DMs called Irresistible Mail. We created 3 fictional companies. The book won an ECHO award for content, and was a Webby finalist.
Our first concept was for a premium cable company, like HBO or Netflix. The show was called Cirque Du Lune. The "commercial" starts at :22, and was triggered by AR.
Our second concept was for a luxury automobile company. Our DM piece used NFC to open a video tour of the car.
Last but not least, we created with a DM piece that folds into a little piggy bank to advertise a bank's savings accounts for children.